Jisoo is starring in the new Autumn/Winter 2025 campaign for Self-Portrait!
The 30-year-old BLACKPINK superstar has been the face of the brand since early 2024, becoming the first musician to front a campaign for the brand.
This marks Jisoo‘s fourth fashion campaign with Self-Portrait, and it was shot by Drew Vickers, with creative direction by the brand’s Founder and Creative Director Han Chong.
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The new AW25 campaign “beams the musician light years ahead into an AI-envisioned future,” as she “she moves through imagined cityscapes brought to life through his signature use of generative image-making, unfolding across luminous, neon-lit metropolises.”
“There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything, she has a presence that draws people in,” said Han Chong shared in a statement. “Each season we’ve created a world around her and this campaign continues the story, taking it into a new dimension. Her community have been so engaged with everything we’ve done together, and I hope they’ll be excited by how the story has evolved across the two seasons.”
Jisoo shared, “We shot both the pre-fall and autumn/winter campaigns on the same day, so it’s been interesting to see how Han and Drew imagined two completely different worlds from one shoot.”
“Everything was filmed against a green screen, so watching the final images come to life has been so exciting,” she continued. “I love experimenting – this was my first time working with this kind of technology, and the result feels totally different from anything I’ve done before.”
Check out the newly released images of Jisoo’s Self-Portrait Autumn/Winter 2025 campaign in the gallery…
Source: justjared.com